Join an AI Crew.
Four to six people in the same job, at a similar level. A fixed slot on your calendar. Something built with AI every session.
A free community program from E2 + Associates. Online, or in person in Calgary and Edmonton.
(Michael) Sean Young
CEO, E2 + Associates
AI Crews is Sean's initiative. He leads it, having put AI to work inside his own firm first.
AI competency is built, not briefed.
Nobody in this industry got good at AI from a keynote, a vendor demo, or a consultant's roadmap. People got good by sitting down with a real task, a peer who has the same task, and an hour to work it through. Then doing it again the next week.
A crew is that hour, with the same people, on a schedule you keep. The rhythm does the work. Weekly crews move faster than monthly crews. Pick the pace you will hold.
Same role.
Estimators with estimators. Sales with sales. Land with land. The problems match, so what you build on Thursday works on Monday.
Set rhythm.
Weekly, every two weeks, or monthly. You choose at sign-up. The crew keeps one fixed slot, because missed sessions are how groups die.
Something built.
Every session ends with a working thing: a prompt you will reuse, a checked draft, a template, an automation. Talk is the by-product.
Four steps. Then the rhythm takes over.
-
01
Sign up.
Two minutes. Role, city, format, rhythm.
-
02
Get placed.
E2 forms crews of four to six people with a similar job and a similar level of AI competency. You hear from us within two weeks.
-
03
Session one, hosted.
An E2 team member runs your first session, sets the working format, and hands the crew its calendar.
-
04
Keep the rhythm.
The crew runs itself. E2 stays in reach with session formats, build prompts, and a place to ask.
75 minutes.
Same shape every time. The shape is what makes it easy to keep.
10 min
Ship report.
What you built or used since last time.
50 min
Build.
Tools open, real task, peers within reach.
15 min
Show and save.
Each person shows the thing, saves it, and names next session’s task.
The second-order effect is the one your company will notice. You become the person it trusts to judge the tools, the vendors, and what to build in-house.
Every role. Every level.
A crew is for the person doing the job, whatever the job. Nothing technical required. Bring a laptop and an AI account. Free tiers are enough to start.
If you lead a team, join a crew of people who lead teams. Your staff belong in their own.
E2 staff join crews as members, not instructors. We are learning too.
- Senior Management + Ownership
- Development Management + Land Acquisition
- Product Development
- Design + Drafting
- Approvals + Administration
- Construction Management
- Sales + Marketing
- IT, Legal + Finance
- Planners + Engineers
- Architects + Designers
- Municipal + Approving Authorities
- Administration + Support
Free, by design.
AI Crews is E2's contribution to the industry it has served for nearly four decades. No fee. No pitch in the room. No vendor demos. Crews are tool-neutral and use what their companies allow.
E2 people match the crews, host session one, and then sit in crews as members. Same instinct as Give Where We Live, applied to competency.
$0
to join
4–6
people per crew
1
fixed slot on your calendar
Six rules.
No exceptions.
Every crew agrees to these in session one. They exist because peer groups without them fade by month three.
- 01
Show up.
Your slot is fixed. Miss two in a row and you step out so someone on the list steps in.
- 02
Bring a real task.
This week’s work, not a demo.
- 03
Build before you talk.
Tools open in the first ten minutes.
- 04
Leave with a thing.
Save it. Share it with the crew.
- 05
Protect your company’s data.
Use sanitized or non-confidential material unless your company’s AI policy allows more. What you build is yours.
- 06
Rotate the lead.
A different member runs each session. Nobody carries the crew alone.
“It doesn't happen top down. It doesn't happen through consultants. It happens when people sit down together and build.”
(Michael) Sean Young, CEO, E2 + Associates
What people ask.
What does it cost?
Nothing. AI Crews is a free community program run by E2 + Associates.
Is E2 selling something here?
No. There is nothing to buy on this page or in a crew. Crews are tool-neutral, and no vendor presents in a session.
How much time does it take?
One 75-minute session on your rhythm, plus whatever you choose to build between sessions.
Do I need to be technical?
No. You need a real task, a laptop, and an AI account. Free tiers are enough to start.
Which AI tools do crews use?
Crews are tool-neutral. Most members use ChatGPT, Claude, Copilot, or Gemini. Use what your company allows.
What about confidential information?
Bring sanitized or non-confidential material unless your company’s AI policy allows more. What you build in your crew is yours.
Our company wants its own crew.
Choose “Start a crew” at sign-up and list your people. E2 hosts session one the same way, at no cost.
We already have a group.
Choose “Add members to an existing crew.” E2 fills the open seats with people in matching roles.
Where do in-person crews meet?
Calgary crews meet at Studio Calgary, 1043 19 Avenue SE. Edmonton venues are confirmed at placement. Online crews meet on the video platform the crew picks.
Get placed in a crew.
Not now? Leave your email instead.
Received
You are in the queue.
E2 will place you in a crew and be in touch within two weeks.
Until then, pick one task from this week you want to hand to AI. Bring it to session one.
Know someone in a matching role? Send them e2.associates/crew.